旅游景区资源价值评估探究——以皖南古村落黟县南屏为例.pdfVIP

旅游景区资源价值评估探究- 以皖南古村落黟县南屏为例 摘 要 随着科学技术的飞速发展和人民物质水平的不断提高，旅游已经逐渐成为 现代人类休闲散心、陶冶情操的主要方式之一。旅游业也得到了飞速的发展，然 而，接踵而来的却是对自然资源和环境的破坏，这引起了资源和环境学者的重视。 20 世纪末，我国也逐渐兴起了对旅游景区资源的价值评估，但是现阶段，这些 评估主要集中在规模庞大、知名度高的景点，对于规模相对较小、知名度不甚高 的村落型景点的价值研究少之又少，因此本文通过对黟县南屏进行资源价值评估 研究分析，来尝试构建系统较为完善可操作性较高的古村落型景区资源的价值评 估体系，同时，通过对景区的问卷调查来完善对景区的有效管理并给出相应的建 议。 本文以问卷调查为基础，通过对黟县南屏的资源情况特点和被调查者的社会 经济特征进行分析，将黟县南屏的资源价值分为使用价值和非使用价值。首先， 根据游客的游玩目的和影视优势，将该景区的使用价值分为游憩价值和影视价 值，尝试用改进的旅行费用法（TCIA）评估其游憩价值，用成本评估法评估其影 视价值；其次，根据问卷调查被调查者支付意愿结果为基础，计算得出游客的平 均支付意愿，利用条件价值法（CVM）评估其非使用价值；最后，综合使用价值 和非使用价值，得出该景区资源的总价值。 关键字：旅游资源价值；价值评估；黟县南屏 1 旅游景区资源价值评估探究- 以皖南古村落黟县南屏为例 ABSTRACT With the rapid development of science and technology, people have improved their life and tourism has gradually become a modern life style, one of the main ways to relax themselves. While the tourism industry has developed rapidly, the conditions of nature resources and environment has become worse and worse, and it also catch the attention from many scholars. At the end of twentieth Century, our country has gradually rise value assessment of the scenic resources, but at this stage, these assessments are mainly concentrated in large-scale, high-profile attractions , but there are few research for the relatively small size villages. This paper try to make an assessment of Nanping, which is located in Yi Town, Anhui Province. In this paper, we try to build a more proper system to value the ancient village resources, at the same time, through the scenic questionnaire to improve the effective management of the resort and the corresponding recommendations. Based on the questionnaire survey, through the analysis of the re