追求创新及突破的企业组织.PPT

Chapter 14 Organization Culture, Creativity,and Innovation 最後一組張偉徳 彭芳潔謝宛倫游明潔陳道瑩 歡迎歡迎~熱烈歡迎 歡迎 國立暨南大學國企系 企業參訪 Organizational Culture A cognitive frame work consisting of attitudes, value, behavioral norms, and expectations shared by organization members. Creativity The process by which individuals or teams produce novel and useful ideas. Creativity is knowing what, where, and when to +(add) and/or –(subtract). Model of the Creative Process 1.Prepare to be Creative 2.Allow ideas to incubate 3.Document insight 4.Verify i