奥美内部资料倾情分享教学课件.ppt

Discussion To Hear From You… About Abbott in China: Office locations Overall business scope of the company in China Employee skill sets Employee programs/HR policies? Where are Abbotts factories situated? and what is its relationship with its surrounding community? To Hear From You…. About your Business in China: What is your business strategy for the next few years? What problems does the company face in China? Who are your partners in China? What does your China supply chain look like? Who is responsible for the overall supply chain management? What codes of conduct are implemented at a factory level and across your supply chain in China? To hear from you…. Abbott CSR in China: What are Abbott’s CSR objectives in China? What information can you share with the general public? Have you conducted any projects related to environment and health issues? What CSR programs has Abbott conducted in China? What global CSR policies, if any, would Abbott like to focus on in China? Thank you! * * Abbott Laboratories  China citizenship and policy approachPrepared by Ogilvy PR Worldwide, BeijingMarch 10th, 2008 Agenda The Ogilvy Team and CSR Approach Overview of the Development of CSR in China Best Practice Case Studies– Wyeth and Novartis Abbott Brief Abbott Global CSR Approach Our Suggestion Discussion Corporate Citizenship Team Xu Dan Director Counsel Scott Kronick President Shannon Chou Associate Director Rain Bei, Senior Associate Healthcare Team Yvonne Gao Senior Associate Maria Guimaraes Senior Associate Public Affairs Project Leader The Butterfly Approach The Corporate Citizenship Butterfly The Analysis The Work Internal Stakeholder Audit External Stakeholder Audit Brand Print Review/ Audit Competitive Market Sector Review Issue/Cause Platform Expert Registry Citizenship Ambition Measurement Cause-Related Marketing Advertising CSR Reports Community Events Media Coverage Employee Communications Government Affairs Partnership Review/ S