房山区乡村旅游发展现状及对策研.docVIP

房山区乡村旅游发展现状及对策研 房山区乡村旅游发展现状及对策研究 摘 要 我国乡村旅游起步比较晚，不过发展迅速，但从近年发展现状看，由于缺乏 规范的指导和管理理念，致使乡村旅游发展中出现一系列环境与社会问题，一些 “农业园”、“采摘园”、“民俗村”、“农家乐”等乡村旅游产品大多幸存者寥寥， 而且我国乡村旅游还存在经营理念陈旧、营销渠道单一、市场竞争意识不强等问 题。因此要改变我国乡村旅游的现状、促进其快速、可持续发展，就要针对其中 的问题提出解决的对策。 本文以房山区为例，阐述了乡村旅游的定义，发展历程，意义等相关概念， 分析了房山区乡村旅游发展过程中存在的问题，如规划不合理、卫生状况欠佳等， 最后提出一些相应的措施。 关键词： 房山区 乡村旅游 新农村 I 房山区乡村旅游发展现状及对策研究 Abstract Chinas rural tourism starts relatively late, but develops at a rapid speed. In recent years, the lack of standardized guidance and management ideas results in a series of environmental and social issues. A few agricultural park, picking Park”, Folk Village, Farmer Happiness and other rural tourism products exist , and there are still a lot of issues such as old business management, single-channel marketing, weak awareness of market competition. Therefore, we must take some measures to deal with the problems in order to change the situation of Chinas rural tourism, to promote its rapid and sustainable development. This paper takes FangShan District as an example and elaborates the definition of rural tourism, the development process, meaning, and other related concepts. It Analysis some problems of Fangshan’s rural tourism In developing process, such as unreasonable planning, poor health situation etc., and then takes some corresponding measures. Key words: Fangshan District ，Rural Tourism ，xinnongcun II 房山区乡村旅游发展现状及对策研究 目 录 前 言................................................................1 一、 房山区乡村旅游发展综述.......................