Module4《Unit1Advertising》（牛津译林版）课件.ppt

* * 通过从整体到局部，再从局部到整体的策略来培养学生对文本的整体理解能力。 What did you watch just now? What do they persuade people to do? Support the fight against AIDS Unit 4 Reading learning aims 1 to learn some basic knowledge about ads 2 How to read expository writing Step One Lead in Start Ahead. ??? Sales for computers. ??? Taking drugs means committing suicide slowly. Try to divide them into two parts. Ads for public issues Ads for sales Project Hope Say ‘No’ to drugs shampoo computer public service advertisements commercial advertisements Step Two Reading strategy 1 What is expository writing? Expository writing is meant to introduce you basic information on a topic. 2 What kind of format does it usually follow? It usually follows the same basic format: introduction of subject, supporting details, conclusion Discuss the structure of the text introduction of advertisements commercial and public service ads author’s opinions/suggestions Para1 Para2-5 Para6 Step Three Fast reading 1) What do advertisements encourage people to do? 2) What does PSAs stand for? 3) What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Step Four Reading for details Task 1 Detailed-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare. 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? Because although the ads do not lie, they do not tell you the complete truth. In 1996. 1