好莱坞电影产业集群研究 ——兼谈对中国的启示.docVIP

好莱坞电影产业集群研究 ——兼谈对中国的启示 摘 要 经过百年的发展,好莱坞电影产业集群已经在美国乃至世界电影市场上取 得了不可撼动的霸主地位,吸引了全世界昀优秀的电影人才,生产出了数不胜 数的经典电影作品。这些电影作品在向全世界传播的同时,不仅为美国带来了 巨额利润,加快了美国电影产业的发展,使电影产业在美国成为一种大规模的 支柱型工业,而且输出了美国的文化和价值观,使美国在世界范围内的竞争优 势更加巩固。本文通过对好莱坞这一成功、成熟的电影产业集群的产生、发展 演变和竞争优势进行深入而详实的研究,为处于起步和探索阶段的我国电影产 业集群的发展提供了粗浅的对策和建议,希望能为中国电影产业集群化发展尽 绵薄之力。 本文主要分为七个部分,第 1 章为绪论,阐述了本文的研究背景和意义, 研究方法和研究不足之处,并对作为全文理论基础的产业集群理论进行回顾和 简要评述。第 2 章介绍了电影产业的概念和特征,分析了电影产业形成集群的 条件,界定了电影产业集群的概念,并对有关电影产业集群的研究进行综述。 第3 章、第4章深入分析了好莱坞电影产业集群的产生及生产组织形式的演变。 第 5 章详尽阐述了在全球化背景下好莱坞电影产业集群全球网络的建立。第 6 章从生产要素、需求条件、相关与支持性产业、企业战略、结构和竞争、机会 以及政府六方面分析了好莱坞电影产业集群的竞争优势。第 7 章针对我国电影 产业集群发展中的问题,借鉴好莱坞电影产业集群的发展经验,从六个方面给 出了粗浅的对策和建议。 关键词:好莱坞;电影产业;产业集群;启示 1 Abstract After centuries of development, the Hollywood motion picture industrial cluster has obtained the hegemonic position in the Untied States and the world motion picture market, which has been attracting the best talents and producing numerous classical films. These widely disseminated films not only has brought the huge profits for the US, accelerated the development of American motion picture industry to become one kind of the large-scale prop industry, but also has exported the culture and values of the US, consolidated the competitive advantages of the US around the worldThis paper studied the birth, evolution and competitive advantages of the successful and mature Hollywood motion picture industrial cluster, put up some shallow countermeasure and the suggestion for Chinese motion picture industrial cluster’s development, hoped to make my pygmy effort for Chinese motion picture industrial cluster’s developmentThis paper is constructed by seven sections. Chapters 1 is the introduction, including research background and significance, research method and deficiency, and briefly reviews and comments of the industrial cluster theory. Chapter 2 introduced the concept and features of the motion picture industry, analyzed the conditions of the formation of motion