179埃森哲－管理顾问入门第二 .ppt

* 000624FT_262414_777_v3_i FRAMEWORKS: CORE COMPETENCES (SWOT-ANALYSIS) Competitive advantage Internal analysis Weaknesses Strengths External analysis Threats Opportunities Source: Harenstein, Billing, Schawel, Grein 1999 * 000624FT_262414_777_v3_i Market to book Book value Isoquants: = constant market capitalization Specialist: control through performance Shaper: Total control Integrator: Control through size Incumbent: Possible lack of control FRAMEWORKS: STRATEGIC CONTROL MAP * 000624FT_262414_777_v3_i Book equity Market to book Lloyds/TSB Unicredito Italiano SpA UBS/SBC BNP/Paribas Deutsche Bank (incl. BT) BSCH Hypo- Vereinsbank 10 bn 30 bn 50 bn Oct. 1999 1995 Market capitalization STRATEGIC CONTROL MAP: BANKING EXAMPLE * 000624FT_262414_777_v3_i TOOLS AND FRAMEWORKS: UNDERSTANDING THE BUSINESS SYSTEM Source Patents Product/process choices Function Physical characteris-tics Aesthetics Quality Integration Raw materials Capacity Location Procure-ment Parts production Assembly Prices Advertising Sales force Package Brand Channels Integration Inventory Transport Technology Product design Manu-facturing Marketing Distribution Service Warranty Speed Captive/independent Prices Business system * 000624FT_262414_777_v3_i MANAGEMENT CONSULTING: SELECTED METHODS Rankings Frameworks Benchmarking Balanced scorecards * 000624FT_262414_777_v3_i BENCHMARKING Why Broad perspective Increase competitor knowledge Stimulate creativity Future market  requirements External benchmarking  (world-class  benchmarking) Internal benchmarking Define objectives and consider Vision Courage Culture Capabilities Acceptance * 000624FT_262414_777_v3_i THE SYSTEMATIC APPROACH TO WORLD-CLASS BENCHMARKING Establish program for change Choice of processes which have to be analyzed Choice of metrics and methods Choose comparable processes for benchmarking Integrate/analysis * 000624FT_262414_777_v3_i EXTERNAL BENCHMARKING: ONE EXAMPLE The CEO of comp