2017年全球传播报告（英文）.pdfVIP

Global Communications Report 2017 USC Annenberg School for Communication and Journalism OUR PARTNERS Introduction • Sometimes research creates more questions than it answers, especially when the topic being researched is in a state of change. When we embarked on the 2017 Global Communications Study the Ad- visory Board of the USC Center for Public Relations wanted to clearly de ne the role of the PR profession and its value to business and soci- ety. As one member pu