旅游英语课件房玉靖 ISBN9787811347029 PPTChapter 1.ppt

Chapter OneEnglish at Travel Agency In this chapter, you will learn: how to introduce tour routes to potential clients; how to communicate effectively in English with your clients and discuss the travel plan and daily itinerary; Chinese holiday etiquette; how to write formal travel itinerary in English Part One —— Open Your Toolkit Situation I Situation II Situation I —— Background Information When a travel agency or a tourism organizer wants to recommend various tour products or routes to customers, the following key points in sales promotion are for your references: Situation I —— Background Information channels of distributions; use of technology to reach customers; physical location of the tourism facility; budget for promotion costs; identifying the target consumers and their psychological needs or wants; methods used for advertising Situation I R: Rebecca, a receptionist H: Hoover, a customer R: Good morning. This is Jinlong Travel Agency. May I help you , please? H: Yes, we want to get some information about traveling. R: Ok, what kind of information do you want to get? Are you planning to travel? H: Yeah. I will get married with my fiancée! R: Really? Congratulations! National Day “Golden Week” is coming soon. You can use this opportunity to spend your honeymoon. H: We think so. But we have little experience, so we come here to get some detailed information1. Would you please give us some advice? R: Ok, please allow me to introduce our travel agency business to you2. H: By the way, will you please recommend some tourist resorts for lovers? My fiancée and I consider this journey is very important. Situation I R: Of course. We have special travel packages for lovers3. H: Packages for lovers? That sounds good! What is the specific content? R: National Day “Golden Week” is coming soon. We have the classic domestic traveling and characteristics foreign traveling, which one do you want to choose from? H: We want to choose foreign traveling. We have visi