商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第5课.pptVIP

Unit Five Creation of Corporate Culture Corporate culture is a term used to describe the collective beliefs, value systems, and processes that provide a company with its own unique flavor and attitude. Learning Objectives: To know what corporate culture is; To know the representative slogans which indicate the corporate culture of some world famous companies; To use theme-related vocabulary and expressions in real situations. At the foundation of any company culture are the standards that govern the operation of the business. This basic organizational culture makes it possi