商务英语应用文课件答案 刘菁蓉7salespromotionLetters of sales promotion.pptVIP

Letters of sales promotion The purposes of sales letter To expand the business To promote the sales of products To introduce new products Elements of sales letter How to involve the addressee How to introduce your business How to induce the addressee to act on your letter Different ways to involve the addressee 1.“you” approach ★address the letter to an individual instead of a company ★refer to someone known to the addressee Dear Mr.Jones, Your daughter ,June, spoke to me recently about certain financial arrangements that are necessary to the completion of her study… 2.present a problem or establish conditions Dear Mr.Ford, The cost of your last order will be increased because of the delay of the payment… 3.benefit (both physical and social) Dear Mr. Query, Your income would be increased by more than 15 percent if you were one of the graduates from our course in auditing… 4.News or interesting facts Dear friends, We are glad to tell you that our product is reported by … 5.Curiosity e.g. Dear sirs, there are three fine reasons why … How to induce the addressee 1.Help in decision making Assume a favorable decision As you said you were in a hurry for this title,we are sending a copy at once. offer loopholes with the decision e.g.thirty-day free trial Satisfaction guaranteed or your money back Full return privileges Set a deadline The orders will win 2% discount if they are placed before May 6. Offer an easy payment plan (Do you have any easy payment plan to offer to your customers?) 2. Make action easy e.g. Please call me at 456-890 Please use the enclosed postcard How to introduce products? Sample letters Dear Ms. Gomez, Just one phone call, and we’ll solve MOST of your gift giving problems. We create ready-to-go and customized gift baskets for your clients, suppliers, coworkers, friends, and family. Choose from our catalogue, or consult with one of our expert stylists to design your