高级商务英语听说大纲课件教案 试卷 江春 ISBN 9787810786515 eng301j_kj_14.pdfVIP

Unit 14 Cultural Differences — Cultural Differences — Cultural Differences — Manners and Taboos Manners and Taboos Manners and Taboos 文化差异—禁忌礼仪 文化差异—禁忌礼仪 文化差异—禁忌礼仪 University of International Business and Economics Learning objectives 1. In this unit, students will understand the importance of appropriate etiquette and protocol in intercultural business communication. 2. Students learn identify cultural differences in initiating business contacts, in social entertainment and gift-giving practices, etc. University of International Business and Economics Answers to the comprehension questions-1 1. How has the author linked executive manners to business success? Executive Manners link together can create the strong, effective executive presence that propels an individual upward in his or her career. 2. Why does the author say “good manners are cost-effective”? Good manners are cost-effective because they not only increase the quality of life in the workplace, contribute to optimum employee moral, and embellish the company image, but they also play a major role in generating profit. University of International Business and Economics Answers to the comprehension questions-2 3. Why can a high appreciation of protocol make an individual stand out? A well-honed sense and appreciation of appropriate protocol can make you stand out as a world-savvy individual in a competitive global market, because getting and keeping a job or being promoted will depend not only on how well qualified you are but also on how appropriately you behave and how much you look and act the part for a particular position. Your manners are often cou