考文垂大学-商科课程-企业财务战略-第八讲课件.pptVIP

M15EFA CFS FINANCIAL STRATEGIC CHOICE AT BUSINESS LEVEL STRATEGY- GENERIC STRATEGIES,ETC. SESSION OBJECTIVES to outline and critically appraise Porter’s generic strategies. Understand the concept of Bowman’s strategic clock and apply the model to businesses where appropriate Explain and analyse the various bases of achieving financial and competitive advantage in terms of ‘routes’ on the strategy clock and Porter’s generic strategies Porter’s Generic Strategies Three possible strategies Low cost Differentiation Focus Differentiation Differentiation Focus Cost Leadership Cost Focus Broad