考文垂大学-商科课程-企业财务战略-第五讲课件.pptVIP

* Very difficult to edit this picture. Idea would be to animate the slide (see slide show), first to show the basic ovals, then bring in the annotation. These lecture notes serve as revision sheets for students so it’s good to include some of the detail. M15EFACFS LECTURE 5 Strategic Group analysis Shareholder Value Analysis SESSION OBJECTIVES By the end of this topic students should be able to: Explain the issues surrounding market definition Define the concept of strategic group Use strategic group analysis to analyse the competitiveness of firms within an industry with similar characte