策划思维工具箱.pptVIP

CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * CM//000819/SH-PR(97GB) * In Porters view, the starting point is a clear understanding of the industry forces at work. Essentially, by understanding the structure of the industry, we can understand the nature of rivalry that is likely to ensue, and thus the attractiveness of the industry to different kinds of players. Having understood the industry environment, companies then need to choose the particular strategy that is going to differentiate th