我国休闲服装产业供应链管理探讨.docVIP

摘 要 供应链管理(SCM)是一种新的管理思想，强调核心企业与其上下游企业建立战略合作关系，实现信息共享，达到“多赢”的效果。实践证明，有效的供应链管理的实施可以给企业带来许多好处，如降低成本、提高客户满意度、提高响应速度、提高企业竞争力等。 随着人们生活水平的提高，休闲时间的增多，生活的多样化，休闲服装已经成为现代服装的主流，发展潜力很大，成为行业利润的增长点。国内休闲服装行业面临国际品牌和港资品牌的激烈竞争和快速变化的市场需求，传统的管理模式已经不再适合新的形势，因此，应该运用供应链管理的思想统筹全局，最大程度降低系统内耗，使休闲服装供应链上的各个企业都从中受益，并能够提高市场反应速度以适应客户多变的需求，最终达到增强我国休闲服装企业及其链上企业市场竞争力的目的。 本文研究的是我国休闲服装行业的供应链管理。本文在对供应链管理、休闲服装供应链进行理论分析的基础上，通过比较分析，借鉴国外休闲服装产业供应链管理的先进经验和行业标杆企业的领先做法。结合波特的五力模型理论对我国休闲服装产业的发展潜力进行分析，通过对我国休闲服装供应链的宏观现状分析以及A公司的微观实证研究，采取访谈和问卷调查的方法分析目前我国休闲服装行业存在问题。针对存在的问题，本文最后提出完善我国休闲服装产业供应链管理的措施，以期为我国休闲服装产业降低成本、提高利润、实现快速发展开拓思路。 关键词： 休闲服装，供应链管理，快速反应 ABSTRACT SCM(Supply chain management) is a new management concept,which insists that the core enterprise establish long-term strategic cooperation relationship with upstream and downstream enterprises and realizes information sharing among them in order to multi-win.The practice proved that the implementation of SCM can bring the enterprise many benefits ,for example, it can reduce the cost,improve the Customer Satisfaction, enhance response speed,exalt enterprise competitive power and so on. With the improvement of peoples standard of living, leisure time increased, the diversity of life, casual wear modern clothing has become mainstream, a great potential for development, the industry profit growes. Domestic leisure apparel industry facing international brands and Hong Kong-owned brand of fierce competition and rapidly changing market demand, so the traditional management model is no longer fit for the new situation, therefore, we should use the idea of supply chain management to co-ordinate the overall situation, to reduce the maximum system Internal friction so that casual clothing supply chain in various enterprises to benefit from and be able to increase market reaction speed to adapt to changing customer needs, ultimately enhance Chinas casual wear chain business enterprises and their market competitiveness of the purpose. This paper is about the supply chain ma