管理英语-诺基亚手机大学生市场调查报告.pptVIP

Nokia mobile phone Market Research Report of College Students Preface: hello! We are marketing 1022 research team, I am delighted to be here for every do report. One, the purpose of investigation: In recent years, with the popularity of mobile phone on the campus, more and more mobile phone manufacturers focused on campus this huge market potential. In order to understand the general situation of mobile phone in college students, the use effect and consumption situation in University, master mobile phone sales and the market prospect, to determine whether the mobile phone manufacturers for undergraduate design for mobile phone. Two, the investigation object: college studentsThree, the investigators: Hu Jiaxuan, Hu Juan ,Wang Ye Feng, Zhu Rong, Shen bei, Zhang ChenjianFour, the survey method: a written questionnaire We decided to take the student as the investigation object, the campus of the mobile phone market survey. The Nokia brand in the campus is widely used, so we focused on the brand to do a market survey. Five, the investigation contents:(A) Students have mobile phone and demand situation:The survey data show that the respondents have 100% of the students have mobile phones; while16% of the students often replaced mobile phone. From these data we can see: with the improvement of peoples living, mobile phone in the university is not a new phenomenon, already began to popularize. College students have become a mobile phone market an important consumer group. (B) According to the students mobile phone market share analysisAccording to the survey, in the student market share the top brand in the market share, student’s high brand Nokia 29.1%, homebred25.8%, Motorola20.3%, other15.1%, Samsung 9.7%. Nokia29.1% degree of user interest ranked first, illustrates the international mobile phone manufacturers in the consumers mind status is very high. (C) Students consumption of common featuresAs a student of this group we made some understand, for our