汏渍市场营销分析).pptVIP

GROUP SIX Tide Product Introduces Market Shares Main Products Price Product Comparison Marketing Orientation Sales Strategies Tips After-Sales Services Product Introduces Tide is the cosmetic leading PGs famous washing brand, is the worlds largest brand of washing powder . 有汰渍，没污渍。 　　“不费劲，更干净” Top 10 of Washing Brand Market Shares Questionnaires（附件） DIAOPAI15%. Tide, Liby, OMO, ARIEL, KEN average reach more than 10%. Total 73.5% Top stains； candy grass oil coffee grease  find quick, step-by-step solutions from tide. 迅速溶解，超强去渍，亮白出众，焕彩如新，轻松易漂，不伤手，持久清香 Main Products Tide original Tide vivid white + bright Tide plus febreze Tide plus downy Tide plus frebreze sport Tide free Tide cold water Tide coldwater Tide totalcare Tide boost Marketing Orientation Product orientation ：lower cost， better quality Enterprise orientation ：big brand Competitive orientation ：innovation，product upgrade Consumer orientation：16-40years old customers， high income customers We will meet the consumer value of the spirit to improve the competitiveness of enterprises. Sales Strategies 1. Advertising: Star endorsement, mass media,the network media 2. Personnel promotion: To provide short-term credit support, sales and vivid competition, the quarter activities such as lucky draw 3. Business promotion: Free use , special sales, incremental packaging, combined promotion and premium sales 4.Public relations promotion: Sponsorship, cooperative store brand Our sales channels: Distributor locator, full help sales, large chain stores TIPS After-Sales Services /en-US/article/category/seasonaltips.jspx 1.Call Tide: Got questions? Out people are standing by to talk your call. Toll-free at 1-800-879-8400 Monday through Friday,9;00AM to 6;00PM EST 2.Email Tide: Get answers sent straight to your inbox. Email us today we wi