毕业论文--选秀节目的创新策略——以《中国好声音》为例.docVIP

选秀节目的创新策略 ——以《中国好声音》为例 Abstract: Variety show, news and teleplay are the three main sections of TV column. In 2012, SARFT (The State Administration of Radio Film and Television) ordered cutback on TV entertainment, putting forward higher requirements on the quality of provincial TV programs. How to meet the challenge, seize the opportunity, and seek a breakthrough and great-leap-forward development are problems that should be considered by every Provincial Satellite. In 2012, a TV election show of music named The Voice of China, which is based on drawing lessons from foreign talent show，had made a great success. This paper, using The Voice of China as analysis text based on theories of usage and satisfaction and spiral of silence, tries to explore the reasons why The Voice of China is popular and seeks the innovative strategy which is worth hearing. Key words: Talent show; The Voice of China; innovative strategy; The localization of overseas TV programs 选秀节目的创新策略——以《中国好声音》为例 摘要：综艺节目，新闻，电视剧是电视栏目的三大板块。2012年中国广电总局发布“限娱令”，对各省级电视节目，尤其是娱乐性质的综艺节目提出了更高要求。如何在新的语境中突围，寻求更好地发展理应成为各大省级卫视亟需思考的问题。2012年热播的综艺选秀类节目《中国好声音》，源于荷兰节目《荷兰好声音》。其节目模式的创新、雅俗共赏的不媚风格、直播分离的积极效应，以及在借鉴基础上的改进，为综艺节目的发展提供了一条新的创新路径。 本文以中国好声音为例，运用使用与满足理论、沉默的螺旋理论和消费社会文化理论探寻《中国好声音》走红原因，并从中提取值得借鉴的电视节目创新策略。 关键词：真人秀、中国好声音、节目创新策略、海外节目本土化 Contents Introduction……………………………………………………………..1 TOC \o 1-3 \h \z \u \l _Toc3504581601、Brief introduction 1 \l _Toc3504581611.1 The definition of Talent Show 1 \l _Toc3504581621.2 The current situation of Talent Show in China 2 \l _Toc3504581631.3Excellent Talent Show-The Voice of China 2 \l _Toc3504581642. The reason why The Voice of China is popular. 3 \l _Toc3504581652.1 The analysis of Program communication strategy 3 \l _Toc3504581662.1.1The characteristic of program content 3 \l _Toc3504581672.1.2The localization of overseas TV programs 4 \l _Toc3504581682.1.3 The positive effect of separation of TV making and broadcasting 4 \l _Toc3504581692.1.4 Integrated marketing communi