韩国品牌汽车文化发展研究.docVIP

PAGE PAGE 18 韩国品牌汽车文化发展研究 摘要：韩国是世界汽车工业的后起之秀，仅仅用了30余年的时间，便走完了欧美等西方发达国家百余年的发展历程。他们通过技术引进、吸收、消化、独立设计、自我创新的发展道路，不仅创立了本国的品牌汽车，而且在国际车坛上大大提高了韩国汽车的知名度，现已成为世界第五位的汽车生产大国。更让人意外的是，在韩国行驶的车辆中，大多都是韩国本土品牌的汽车，几乎看不到国外品牌的汽车。韩国汽车发展如此迅速，并且十分注重“国产化”的民族风情，是值得我们去研究其汽车文化的。 而汽车文化所涉及的范围很广，到目前为止还没有明确的定义，我们可以笼统的说汽车文化是与汽车有关的物质财富和精神财富的总和。所以，我们可以重点研究韩国汽车的品牌来反映韩国的汽车文化。通过对韩国汽车的研究，我们了解了韩国汽车的发展情况，以及韩国各品牌汽车的文化。使我们认识到，韩国人是非常团结的，这使他们在面对各种危机下并没有倒下，而是互相帮助，团结一致，很快从危机中走了出来，他们这种非常团结的精神是值得我们学习的。 关键词：韩国汽车 汽车文化 现代 大宇 起亚 双龙 研究 Research on Automobile Culture Development of Korea Brand Abstract：Korea is the bright younger of the world automobile industry, only with more than 30 years, went through the Western developed countries in Europe and America for over a hundred years the phylogeny. They through technology introduction, absorption, digestion, independent design, development path of self-innovation, not only treated their own brand of automobiles, but the altar on the international automobile greatly increased the popularity of Korea automobiles, has now become the fifth in the world automobile production country. Even more surprising was that the vehicles traveling in Korea, most of the Korean domestic brands of automobiles, could barely see the automobiles of foreign brands. Korean automobile is growing so fast, and very focus on “localization” of ethnic customs, is worthy of us to study the automobile culture. The automobile culture is very wide scope, so far no clear definition, we can say that automobile culture is the general vehicle-related material and spiritual wealth combined.so we can research on Korea automobiles brands to reflect Korea automobiles culture.Research on Korea automobiles, we can understand the development of Korea automobiles and the Korea brand automobile culture,it made us realize that Korean is very unity. They not fail face on each crisis ,but help each other and unity unanimous, walk out from the crisis very quickly at last.It is worthy of us to study their unity spiri