牛津英语模块四Unit1-Reading.pptxVIP

M4U1 Advertisement Reading Let students do the reading comprehension. Lead-in Lead-in Delivery ad Napkin ad Coffee ad Earphone ad shampoo ad Anti-smoking ad Learning aims After this class, students should: 1. fully understand the reading material 2. know the two main types of ads 3. have a right attitude towards advertisement Self-study Structure of this passage Reading strategy How to read expository writing? 1.Introduction of the subject 2.Supporting details 3.Conclusion Subject/topic Advertisements Supporting details Conclusion Introduction of ads Para 1 Paras 2-4 Para 5 Introduction What an advertisement is. Does an advertisement tell people the complete truth ? Public service advertisements. author’s opinions/suggestions Guidance and exploration Task 1 What is an advertisement ? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Task 2 Commercial ad (to persuade to buy and then to make profit ) Commercial advertisements They always aim to promote a product or service. Which kind of advertisement does it belong to? What do they aim to do ? Task 3 Public service ad (to educate) Which kind of advertisement does it belong to? What are PSAs meant to do? Public service advertisements.(PSAs) They are meant to educate people about health, safety, or any other problem that affects public welfare. Types of ads Examples Similarities Differences places found methods used purposes com-plete truth? Com-mercial ads PSA Bright-Teeth fights bad breath! Yes to life, no to drugs. Knowledge changes life. newspapers, magazines, the Internet, radio, television clever language attractive pictures persuade people to buy; make profits educate people × √ Discussion: Q: What attitude we should have when we meet some advertisements which tell incomplete truth? use our intelligence not be its slave Summary What have learnt today ? two main types of ads have a right attitude t