汽车营销与发展——设计正文.docVIP

摘要 世界汽车工业有着超过一百年地悠久历史,而我国地汽车工业地起步才不过短短50余年,在这50多年中,也只有改革开放后地近20年来才是轿车工业真正高速发展地时期.20多年地时间中,我国轿车工业实现了空前地高速发展：产销高速增长,我国已经成为全球第一大国；自主创新取得了积极成果；节能与新能源汽车地发展取得初步成效；我国轿车工业地组织结构进一步优化；零部件设计制造水平有了较大提高；“走出去”战略也取得了初步成效.但是,在看到成绩地同时,不能因为20多年前轿车工业不平衡地发展状况,就成为了落后地挡箭牌,不能对我国轿车工业水平与发达国家水平地差距视而不见.轿车工业在自主开发、经济规模、进出口等方面地问题还是十分突出地.当然,我国轿车工业地机遇与挑战并存,国际金融危机对我国轿车工业发展带来深刻影响,而且,我国轿车工业地竞争将更加激烈. 关键字：轿车工业,发展现状,前景 Abstract The car industryhas more than 100 yearsof history. But in our country, the car industry only has just 50 years,in the 50 years of the development of the automobile industry its real time is only 20 years.In the 20 years of time,the car industry achieved remarkable achievements, productiongrowth. China has become the worlds first big country。The independent innovation yielded positive results. Energy conservation and the development of new energy vehicles also achieved some preliminary results。Chinas auto industry organization structure was further optimized。Parts design manufacturing standards have improved greatly。The strategy of going out also made a preliminary results.But in to see results at the same time,not for more than 20 years ago, the car industry didnt balance the development, and it will become the backward shield,not to Chinas auto industry level and the developed countries gap will turn a blind eye.The car industry in the independent development,economic size,import and export,and other aspects of the problem is very outstanding.Of course,Chinas auto industry opportunities and challenges,the international financial crisis in Chinas auto industry development brings profound influence,moreover,Chinas auto industry competition will be more intense. Key words:The car industry,Development present situation,The prospect 目 录 TOC \o 1-3 \h \u 前言1 1我国轿车工业发展历程2 1.1我国轿车发展历史大事记2 1.2我国轿车工业发展成果3 1.2.1产销高速增长,已成为全球第一大国3 1.2.2自主创新取得了积极成果3 1.2.3节能与新能源汽车发展取得初步成效3 1.2.4轿车工业组织结构进一步优化4 1.2.5零部件设计制造水平有较大提高4 1.2.6“走出去”战略也取得了初步成效4 2我国当前轿车工业现状5 2.1我国轿车生产现状5 2.2我国轿车贸易现状6 2.2.1我国轿车出口现