经典数据分析模板.ppt

Complimentary tools for different use cases Campaign Monitor One-click reporting (POWERPOINT GENERATOR) Report Generator (ONLINE REPORTING) Custom Report Builder- custom reports or service Advanced Analytics (Plug-in for Excel) * Before the first thumbnail is scribbled on a napkin, you must define the goals of your campaign: What do you want to achieve, how much of it do you want to achieve, and what measurement best communicates the two? Once your goal is defined in terms of collectable data, ask how the creative execution drives towards that goal. And, when the campaign is finished, an in-de