bizible-B2B营销归因CMO指南（英文版）.pdfVIP

THE CMO’s GUIDE TO B2B Marketing Attribution 2017 EDITION The role of the CMO is increasingly about the intersection of technology and human management. Because we are in an era where data rules, those who can capture the best data and turn that into smart insights will win. Expertise in this space -- those who can identify gaps in data, make sense of an abundance of data, and use the data and insights to lead teams -- will determine which companies thrive going forward. In this guide for B2B marketing leaders, we will focus on marketing attribution and marketing attribution