bizibleBB营销归因最佳实践（英文版）.pdfVIP

WHITE PAPER BEST PRACTICES FOR B2B MARKETING ATTRIBUTION Created to concisely help B2B marketers understand both the complexity and benefit of marketing attribution BEST PRACTICES FOR B2B MARKETING ATTRIBUTION TABLE OF CONTENTS I. Purposepg. 3 II. Choosing the Right Metricspg. 4 a. Goals b. Indicators III. Tracking Touchpointspg. 5 a. Acquiring Touchpoint Data i. UTM Parameters ii. Technology In