普华永道-儿童网络广告市场分析（英文）.pdfVIP

Kids digital media report 2019 May 2019 Commissioned by Summary findings • We estimate that the global kids digital advertising market will continue to grow in excess of 20% p.a. (2018-21). We estimate the market will be worth c.$1.7bn by 2021 • As kids’ media and content is increasingly consumed via desktop, mobile and tablet devices, we expect brands to move more advertising spend onto these digital platforms, and shift spend away