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　　EASTERN ACADEMIC FORUM 　　23 　　On the Analysis of the WeChat Marketing Strategies of TouristAttractions and its Limitations Under the Context of Wise DataHAN Meili 　　School of Tourism Management, Beijing International Studies University, Beijing, China, 100024hanmeili@ 　　Abstract: Nowadays, the employment of WeChat Marketing in tourist attractions is one of suggestedways. As the concept of “wisdom travel” is becoming growingly popular around the world, to integrateefficiently tourism resources and tourist information will bring varieties to the promotion methods oftourist attractions and allo