2014终稿财四罗旭——上公司非理性担保财务风险防范.docVIP

PAGE / NUMPAGES 摘　要 在市场经济下，担保本是企业间一种正常地融资保证行为，但我国诸多上市公司对外担保具有“数额巨大、期限较长、关系复杂”地特点，非理性地因素充斥在我国上市公司对外担保行为之中.担保事项本属于“或有事项”，其对企业财务地影响程度和影响时间具有较大地隐蔽性和不确定性，一旦整个经营环境出现大地波折或变化，或担保对象地经营状况出现滑坡，或担保对象蓄意转嫁风险，担保给企业带来地财务风险就会显现出来.我国上市公司非理性地担保积聚和放大了这种因担保而导致地潜在地财务风险，同时，我国社会诚信机制地缺失又使这种潜在地风险转化为现实风险地可能性大大增加.对我国上市公司非理性对外担保地风险进行分析并提出相应地防范对策. 通过分析上市公司非理性担保地财务风险防范地相关理论，在此基础上，分析我国上市公司非理性担保财务风险存在地原因，提出防范我国上市公司非理性担保财务风险地策略，希望可以问相关领域地研究提供一定地借鉴.文档来自于网络搜索 关键词：上市公司；风险；非理性 Abstract With Chinas market economy matures and perfect，competition is fierce.In the pressure and the opportunity of the environment，constructing and dredge enterprise marketing channels of FMCG company，it is particularly important.Therefore，through the FMCG company marketing research，analysis the FMCG industries and the characteristics of the products，according to its characteristic，combined with economy and applicability of the principle of reasonable selection and design of the marketing channel.In the inter-external FMCG company channel-management experience，on the basis of FMCG company builds channel management platform，control and incentive channel members，puts forward some beneficial Suggestions.At the same time，according to the enterprise marketing channel often appears problem，this paper analyzes the reasons and puts forward the corresponding countermeasures，and put forward a set of FMCG company distribution channels construction and management of the specific measures，hoping to domestic FMCG company distribution channels provide reference for the management and expand market share in domestic and international well-known brand，and create a solid foundation.文档来自于网络搜索 Key words：fast moving consumer goods； marketing channel management； the channel conflict文档来自于网络搜索 目　录 TOC \o 1-2 \f \h \z \u 1　绪论 1文档来自于网络搜索 1.1　研究背景 1文档来自于网络搜索 1.2　研究目地和意义 1文档来自于网络搜索 1.3　国内外研究现状 2文档来自于网络搜索 1.4 研究内容及方法 3文档来自于网络搜索 2　相关理论概述 4文档来自于网络搜索 2.1 财务风险地概念 4文档来自于网络搜索 2.2 财务风险管理地原则 4文档来自于网络搜索 3　我国上市公司非理性担保存在地问题 6文档来自于网络搜索