新视野大学英语视听说(第二版)第二册 UNIT 4 Beware of Ads.ppt

KRNET2000 Viewing, Listening Speaking 新视野大学英语 新视野大学英语 新视野大学英语 New Horizon College English New Horizon College English 视听说教程 视听说教程 视听说教程 Beware of Ads! UNIT 4 UNIT 4 Contents Lead-in Matching Game Brainstorming Watching and Discussing Acting It Out Fun Time Oral Assignment Book 2 – Unit 4 Lead-in Book 2 – Unit 4 Work in groups, discuss the following questions and then share your answers with the whole class. Questions for groups 1 and 2: 1. What is your opinion on the large amount of money spent on ads for two competing products, especially when they belong to one company? 2. Should people buy things according to what ads say? Lead-in Book 2 – Unit 4 Lead-in Questions for groups 3 and 4: 1. What are the negative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity? Book 2 – Unit 4 Matching Game Work in pairs, try to identify the associative meaning of these ads. 1. Good to the last drop. A. Ericsson mobile phone 2. Make yourself heard. B. Ricoh photocopier 3. Obey your thirst. C. Cigarette brand “More” 4. We lead. Others copy. D. IBM corporation 5. Ask for more. E. a washing machine 6. No business too small, F. Sprite soda drink no problem too big. G. American Express credit 7. Drivers wanted. card 8. Don’t leave home without it. H. Volkswagen cars 9. She works while you rest. I. Maxwell coffee Advertisements Product/Company Book 2 – Unit 4 Brainstorming 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 黄金搭档 过节送礼 大运摩托 风驰电掣 我要靓妆 人要衣装 一颗永流传 钻石恒久远 利朗商务男装 简约不简单 收礼还收脑白金 今年过节不收礼 Now the class is divided into two groups. In turn each group will give an ad logo until no more logo can be