草莓销售计划实施方案.docVIP

PAGE PAGE 19 草 莓 销 售 计 划 方 案 二零一三年六月十二号 目 录 1项目介绍································ 3 2草莓的品种及其优缺点······················· 3 3消费人群定位····························· 4 4项目盈利模式······························5 5产品swot·································5 6产品组合·································8 7产品包装策划·······························10 8产品服务策划·······························11 9营销战略·································13 10营销策略································14 11附件··································20 草莓销售计划方案 一、项目概述 通过连锁经营，种植、销售、加工一体化商业运作模式，根据产品特点和市场需求，制定行之有效的营销策略，增加本草莓品牌的竞争力，尽快组建一条完整的供销体系，以便最大程度降低运作成本，获取