物流系统规划与设计教材.ppt

相反，如果物流对于企业战略并不是至关重要的，并且这个企业拥有在物流配送上有能力的人力资源，向一个不具备这项必要技能的合作者提供相关信息就像上述所说的为了相同的原因合作那样，也许对双方都有益。 Conversely if logistics is not vital to strategy and the firm has a team of competent personnel in distribution， sourcing a partner who does not possess the necessary skills may prove beneficial for the same reasons described above. Figure 30:Selection Diagran of where to Perform Logistics Activities. Source: Business Logistics/Supply Chain Management R.H.Ballou. 四、案例分析与总结 Case Study And Summary 对于企业来说，到底是选择内部物流还是第三方物流需要综合考虑各方面因素来决定。下面将以宝洁的案例来进行分析。 For enterprises, in the end choose internal logistics or third-party logistics need comprehensive consideration of various factors to decide. The following analysis will be the case of Procter Gamble. The Procter Gamble Company of America is the worlds largest consumer products manufacturers. Procter Gamble established a large production base in Guangdong since it entered the Chinese market in 1992. Whether the product is quickly transported to all parts of the country or not is an important part of its ability to quickly seize the Chinese market for Procter Gamble which has just entered the Chinese market. Procter Gamble in order to save the cost of transportation, besides road transport, seeking railway solutions has the demand for transport and logistics services. 美国宝洁公司是世界最大的日用消费品生产企业。1992年，宝洁公司进入中国市场，并在广东地区建立了大型生产基地。对于刚刚进入中国市场的宝洁公司，产品能否及时、快速地运送到全国各地是其能否迅速抢占中国市场的重要环节。宝洁公司为了节省运输成本，在公路运输之外，寻求铁路解决方案，具有运输物流服务需求。 作为日用产品生产商，宝洁公司的物流服务需求对响应时间、服务可靠性以及质量保护体系具有很高的要求。根据物流服务需求和服务要求，进入宝洁公司视野的物流企业主要有两类：占据物流行业主导地位的国有企业和民营储运企业。 As the household products maker, Procter Gamble’s demand for logistics services requires high demands on response time, service reliability and quality protection system. According to Logistics service needs and service requirements, there are two categories logistics enterprises entering the field of view of the Procter Gamble: the state-owned enterprises and private storage and shipping companies who