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* Online will grow from current under 5% to be the third largest media by 2009. 66% broadband penetration. Unofficial highest rated show is Prison Break – not broadcasted. China is the largest mobile market in the world. Government is committed to a homegrown 3G standard. Specialist sites in women’s, lifestyle, travel and leisure becoming more important. * How are we prepared to take advantage of this? One of the largest buyers in China. Specialists in search and gaming. Learnings from a key online intensive client – HP. Their online spending has grown from 10-40% of their budget. Focused on accountability and ROI. Developed proprietary tools to sustain an online advantage. New media, a big space with fast developments. In contact with lots of new companies. Partnering with the best. Mofile, China’s Youtube. UiTV, a video-serving solution for the key portals and other sites. 21 Communications, mobile leaders. High use of casual games by young females – Captiv8. * Too much information. Relevant metrics and directly relevant tools. Owning search. Best words to own. Keeping it all together with measurement and campaign management. * InsightDNA provide answer to: How can I target loyal / potential users of my / competitor brands What media channels make the most contribution in influencing the brand choice amongst my target audience Which media contact point should I partner with that enhances by brand value and fits with the target audience What, when and where is my target audience What are they doing when consuming media and in their leisure What mood are they in when they have contact with my advertising What % of my real target audience is watching/reading/listening to each media contact * Let’s take a closer look at Consumers and Media… Consumers are over-exposed to information and to advertising messages in their daily lives, making it very difficult to capture their attention Product segmentation is reaching new extremes Consumer attitudes and multiple forms o
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