中石化-IBM大数据方案介绍.pptVIP

© 2012 IBM Corporation 2014年5月29日星期四 IBM大数据方案介绍 曾翔 IBM 信息管理 软件部 zxiang@ © 2012 IBM Corporation 2 议程  应用场景和启发  IBM的大数据平台 ? TBs 3 何来大数据 每天20 亿人浏 览网页 2011底 © 2012 IBM Corporation 30 亿/天 RFID 标签数据 (1.3B in 2005) 46亿部 智能电 话 25+ TBs 日志数据/每天 7千6百万智能电表 in 2009… 200M by 2014 12+ TBs 每天 智能手表、穿戴式电脑 每年新 增数亿 GPS设 备 © 2012 IBM Corporation 4 大数据的4维 数据格式多 传输速度快 大数据量 不确定性 © 2012 IBM Corporation 5 大数据－为什么是现在？ © 2012 IBM Corporation 6 大数据带来什么 表现优秀的企业使用分析技术的数量比表现较差的企业高五倍(见图1)。 调查来自100多个国家、30多个行业的近3,000高管、经理和分析员 © 2012 IBM Corporation 7 大数据带来什么 消费意向 duke/unc and take it to the courts /wfUsir Im at Mickeys Irish Pub Downtown (206 3rd St, Court Ave, Raleigh) w/ 2 others http://4/gbsaYR @silliesylvia good!!! U shouldnt! Think about the important stuff, like ur 43rd birthday ;) btw happy birthday Sylvia ;) 地址 @silliesylvia I 3 your leather leggings!! Its so katniss!! 年龄 个人属性 • • Sylvia Campbell, Female, In a Relationship 32 years old, birthday on 7/17 • Lives near Raleigh, NC • College graduate; Income of 80-120k 喜爱和厌恶 • Retweets BF‟s comments • Interest in BBC shows: Downton Abbey, Sherlock, Fringe, (PP?) • Sherlock Holmes, Robert Downey, Jr. • Hunger Games, Katniss/J. Lawrence 兴趣/行为 • Watch movies, tv shows • Romance plots, “hero types”, strong women • Uses iPad 3, Redbox, Hulu • Shopping , interest in sales/deals • Duke/ UNC basketball © 2012 IBM Corporation 兴趣 @bamagirl can’t wait to watch sherlock with you! Oh, robert downey jr, I still love you but bbc is so amazing 兴趣 @silliesylvia $10 dollars says matthew mary get married next season :) #downtownabbey OMG OMG. just dropped my new ipad3 crappola!!! 预测 消费 8 8 态度 John Carter Review Other than the crap cinematography and that it seems like a lord of the flies in the thunderdome, it’s still disney and deserves at least a trilogy. I’d be sad about the money, but I did just pay to see American Reunion. dear redbox please have kings speech for my new tv coli