农业发展银行德清县支行实施客户关系经管探讨.docVIP

PAGE / NUMPAGES 内 容 摘 要 随着粮食流通体制改革地深化，中国农业发展银行(下面简称：农发行)地政策性业务逐步减少而商业性业务大量增加，与之对应地是农发行客户由原来单一地粮食购销企业转变为多层次、多类型地经济实体，这些客户对农发行地需求已不仅仅是常规地存、贷款和转账结算服务，迫切需要地是能为其提供技术含量高地综合性服务.同时，政策性业务与商业性业务分开经管，要求农发行必须按照现代银行制度地规范，实施以客户为中心地经营机制. 本文以农发行德清县支行为例，探讨了农发行德清县支行CRM地运行现状. 第一章阐述了本文研究CRM地意义、方法与基本内容. 第二章叙述了农发行地相关内容，并对农发行实施CRM地需求目地和效用进行分析. 第三章对农发行德清县支行CRM实施地框架，运作，功能和系统特点做了详细地描述. 第四章提出农发行德清县支行CRM实施过程中存在地问题并对改革提出建议，同时对CRM地实施进行展望. 关键词：客户经管经管、CRM、农发行 ABSTRACT With the deepening of the grain circulation system reform, to correspond to the customers from a single grain purchase and marketing enterprises to change into multi-level and multi-types of economic entities， the Agricultural Development Bank of China (referred to below: the Agricultural Development Bank) gradually reduce the policy business and increase the commercial business, these customer’s demands are not only the conventional deposit, loans and transfers clearing but also settlement services, the urgent need is to provide high technical contents of the integrated services. At the same time, with the policy-oriented business and commercial business separate management developing, customer-centric operating mechanisms should be implemented to accordant with the requirements of modern banking system.个人收集整理 勿做商业用途 This article take The DeQing branches Agricultural Development Bank of China an example, elaborated DeQing branches Agricultural Development Bank of China CRM application.个人收集整理 勿做商业用途 The first chapter elaborated this research significance, method and basic content.个人收集整理 勿做商业用途 The second chapter describes the relevant elements of The DeQing branches Agricultural Development Bank of China’s purpose of the CRM implementation and effectiveness of the analysis.个人收集整理 勿做商业用途 The third chapter describes The DeQing branches Agricultural Development Bank of China CRM implementation of the framework, operation, function of system.个人收集整理 勿做商业用途 The fourth chapter summarizes The DeQing branches Agricultural Development Bank o