VOLVO S60L上市活动发布方案 Pegasus中英文.pptx

沃尔沃全新S60L上市会方案 VOLVO S60L Launch Project Proposal 2013.10.20;建立S60L在中国市场的 知名度，成为豪华车中主力车型 Creating buzz and excitement in the market 增强公众对S60L制造工艺和质量的 信心，降低国产化带来的负面印象 Enhancing current VOLVO brand concept and S60L positioning with focus on high quality and technology advancement  提升沃尔沃品牌的知名度，塑造“ 豪华形象 ” Strengthen brand perception as “Premium, Accomplish and Confident” through a Large scale event, building up/reinforce the image of “Luxury Brand” 通过S60L车型的发布强化提升 沃尔沃品牌 在中国市场的知名度 Expand market share, maximize influence and set communication direction for S60L 激发目标消费群体对S60L的 关注 和 购买欲望，促进销售 Attracting attention from target group, and generate sales;时间：2013年12月13日（周五） Time: 2013. 12.13 (Friday) 地点：北京 Location: Beijing 核心参与者：1,350人 Participants: 1,350 pax 内容： 19:00-20:30 沃尔沃S60L上市会 20:30-22:00 上市会派对 Content: 19:00-20:30 VOLVO S60L Launch Event 20:30-22:00 After Party;梦想无边，而S60L车主不仅敢想敢梦，更有能力将梦想变为现实；S60L助力实现梦想生活的无限可能 行驶在人生道路上，S60L车主不仅具有绅士风度，也有着高品质的审美及生活情趣，同样也来自S60L的追求 Unlimited Dream - Car owners of S60L dare to dream and have the ability to fulfill the ambition in their lifelong journey;时间 Time;现场通过对于S60L所承载的北欧精神特质的演绎，展现S60L所具备的独特美感和所代表的更成功的未来和更幸福的生活 Demonstrating the spirit and lifestyle of Northern Europe through various aspects to reflect the image of S60L. Special orchestrated performances such as vocal, video, fashion show, Flying Bach performance are designed to tell the brand/product story during this launch event ;上市会主持人及名人推荐Launch Event MC Celebrity Recommendation;为来宾提供一个气氛轻松的上市派对，充分呈现S60L所具有的北欧风情以及动感、富有设计感的特性 To host a free and easy After Party onsite for all guest; presenting S60L unique northern Europe amorous ambience and highlighting the character of passion and style;经销商晚宴Dealer Conference Gala Dinner;日期 Date;酒会互动及展示区通过与北欧时尚设计元素的结合，营造优雅的环境氛围, 灵活运用品牌相关的时尚元素， 采用多媒体手段进行展示 Incorporating northern Europe elements for onsite decoration to create an elegant and grace ambience. Showcasing the demo car via multi-media methods;