快消行业发展分析报告-Bain贝恩咨询精编版.pptxVIP

China FMCG industry RTM and WS development practice;Summary of key messages (1/2);Summary of key messages (2/2);Agenda; FMCG companies in China face a series of challenges in selecting and managing RTM models;FMCG companies in China need to be good at managing multiple RTM models at the same time; Example: Want Want developed combination of indirect and direct sales models to sustain growth;Example: Want Want relied on indirect sales and distribution model to drive quick expansion in 90’s;Example: Want Want built up direct sales model for MT and key cities from 2006-2010;Example: Want Want th