比亚迪战略分析英文版.docxVIP

Strategy Analysis of BYD Company BYD Company founded in 1995 is a high-tech private enterprise. Byd has built nine production bases in different cities,such as Guangdong, Beijing, Shanghai, Changsha and ningbo. The total area is about 1,000 million square metres. Byd has branches and offices in America, Europe, Japan, Korea, India, Taiwan, Hong Kong and other places.The number of total employees is now already more than 14 million. In the latest 2009 China top 500 enterprises, Byd lined the 216 bits. The original business range of BYD Company was IT hardware,and it engaged in automobile industry since 2003 and achieved successful growth in 2OO6.The success is fully thanks to the correct competitive and business strategy of automobile business and its successful implementation. Since 21st century,as Chinese domestic economy9s fast development and China^s entry into WTO and become a part of global economy.Therefore,Chinese automobile industry is experiencing expiosive growth.Nowadays,al I of the worlds top six automobile groups entered China and Chinese automobile industry,typically the three state-owned biggest automobile groups,began to increase capital to their automobile company and expand production capability;Meanwhile,a lot of private company also engaged in this industry,BYD Company is a typical example.These above result in the fiercer and fiercer competitive environment in Chinese automobile industry. As consumer^ consumption behaviors become mature and automobile industry competition become fiercer,an enterprise needs deep,complete and intensive analysis on its internal and external environment to maintain its healthy and continuous development.lt should seize opportunities and avoid threats correctly by using its own advantages,establish or adapt proper strategy with completely new thoughts,integrate all resources and energy of the company,and implement strategy effectively,to form its own critical competitive merits. The automobile business of BYD Compan