场营销专业专科培养专业工作方案.docVIP

PAGE / NUMPAGES 市场营销专业专科培养方案 Junior College Program forMarketing 一、培养目标 I. Educational Objectives 本专业培养德智体美全面发展、具备工商经管、经济、法律方面知识和能力，掌握现代企业营销地基本方法和技能地高等技术应用型专门人才.学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它经管工作.个人收集整理 勿做商业用途 The program provides an all-round development educationof practical high-level talents with knowledge and abilityof business administration, economics and law, mastering the basic methods and skills of modern enterprise marketing. After graduation students are supposed primarily to engage in marketing, after-sales service, marketing planning, as well as other management.个人收集整理 勿做