招贴设计 毕业论文.docVIP

PAGE PAGE 4 摘要 招贴广告作为最古老的广告媒介其传播方式相对单一，一般都是分布于街道、影剧院、展览会、商业闹区、车站、码头、公园等公共场所。传播途径虽然单一，但是在张贴招贴广告的过程中还有很多分类和不同的做法。比如：所表现内容是否与周围环境相宜。是否考虑到了如何更符合受众的特征等。 【关键词】招贴；广告艺术；传播 Abstract Poster advertising as the oldest advertising medium its approach to spread relatively single, are generally located in the streets, cinemas, theaters, exhibitions, business downtown, station, wharf, parks and other public places. Transmission way though, but in posted signs a process of this propagation of advertising have many classification and different. For example: whet