新媒体背景下高校图书馆数字阅读推广研究-中国中医药图书情报杂志.PDFVIP

• 52 • Chinese Journal of Library and Information Science for Traditional Chinese Medicine Dec. 2018 Vol. 42 No. 6 【引文格式】陶彬.新媒体背景下高校图书馆数字阅读推广研究[J].中国中医药图书情报杂志,2018,42(6):52-55. 新媒体背景下高校图书馆数字阅读推广研究 陶彬 成都职业技术学院，四川 成都 610041 摘要：本文以新媒体及阅读推广概念为切入点，分析新媒体背景下高校图书馆数字阅读推广及服务过 程的现状及不足，提出高校图书馆应开展阅读作品推送服务，提供个性化定制服务，扩大图书馆阅读服务 的可见度，挖掘优秀阅读推广案例，用好新媒体，创新数字阅读推广渠道，提升馆员信息技术水平，使数 字阅读推广服务工作高效开展。在全民阅读的大环境下，高校图书馆要与时俱进，不断创新数字阅读推广 模式，以全新的阅读体验、全方位的阅读服务，赢得读者称赞，真正承担起优秀文化传承者的角色。 关键词：高校图书馆；新媒体；数字阅读；阅读推广 DOI: 10.3969/j.issn.2095-5707.2018.06.015 中图分类号：G252 文献标识码：A 文章编号：2095-5707(2018)06-0052-04 Study on Digital Reading Promotion of Libraries of Colleges and Universities under the Background of New Media TAO Bin (Chengdu Vocational and Technical College, Chengdu 610041, China) Abstract: This article took the new media and concept of reading promotion as the starting point, analyzed current situation and shortcomings of digital reading promotion and service process of libraries of colleges and universities under the background of new media, proposed that libraries of colleges and universities should carry out the promotion service of reading works, and provide personalized customization services, expand the visibility of library reading services, explore excellent reading promotion cases, use new media well, innovate digital reading promotion channels, and improve the information technology level of librarians. Under the general reading environment, libraries of colleges and universities should keep pace with the era, constantly innovate the digital reading promotion model, win the praise of readers with a new reading experience and all- round reading services, and truly assume the role of an excellent cultural inheritor. Key w