家乐福商品组织表原理.pptVIP

* * * Sales Manager Training---Team Building * – December 2002 * * Sales Manager Training---Team Building * – December 2002 * * Orientation for CEIBS Students * – Jan 2003 联合远景商业管理咨询（北京）有限公司 UNI-PERCEIVE BUSINESS MANAGEMENT CONSULTANCY(BEIJING)CO.,LTD * 家乐福单品组织表原则 Item Structure 顾客的基本需求 Customer’s basic needs 单品编号的目的 Purpose of codification 单品组织表的意义 Meaning of item structure 编号的方法 Way of codification 总结 Conclusion 内容 Content 家乐福的目标在于“在同一场所满足顾客所有的基本需求”. Carrefour aims at “Satisfying all customers’ basic needs under the same roof”. 顾客的基本需求繁多。 The customers’ basic needs are various. 针对顾客的每种基本需求，家乐福提供 多种的商品选择。 For each of customers’ basic needs, Carrefour offers several choices. 顾客的基本需求 Customers’ Basic Needs 单品编号的目的 Purpose of Codification 为了辨识每一项商品，我们必须给它们一个代号。 To identify the items, we need to give them a number. 但不能随意给每一单品一个代号，我们要依据“商品组织 表”将商品分类及编号，以帮助我们做资料统计。 But we can not give whatever number to an item. We want a codification which can help us to group items at different levels, the codification has to follow the “ Item structure”. 单品组织表以编号方式将商品归类 Item structure categorizes items based on code. 单品组织表的意义 Meaning of item structure 单品组织表可让我们辨认每个单品和计算销量，并可统计每个分类的单品数量及计算总销量. Item structure enables us to identify the item and calculate the sales. It also can help us to manage the total items and total sales of a family. 3 2 1 0 1 688 001 单品组织表不仅可以满足顾客的不同需要，而且对于用合理的单品组合将商品陈列于货架上， 也起了指导作用。 Item structure can not only provide customer different needs and also a guideline for item shelf display on the shelf by logical category grouping. 单品 Item 分类 Family 分类 Family 单品 Item 处代号 Division figure 编号的方法 Way of codification 杂货处Consumer goods 处代号Division code 处别Division name 1 2 生鲜处Fresh 3 4 家用百货Bazaar 家电处Appliance 6 纺织处Textile