浅析《网络营销》课程本科教学的深思论文.docxVIP

网络营销市场营销论文范文:浅析《网络营销》课程本科教 学的深思论文 摘要：《网络营销》课程涉及多个学科，伴随着互联网技术的发展 而迅猛发展，新的网络营销方式不断涌现。目前《网络营销》本科课 程存在着《网络营销》教材滞后，课程授课脱离实际等理由。针对存 在理由，教师应尽量选择最新教材，搜集整理最新的案例加以补充， 积极鼓励学生动手，参与网络营销实践活动，同时引导、激发学生进 行创新。 Abstract： The Internet Marketing course involves a number of disciplines? With the development of Internet technology, new internet marketing modes are emerging? Internet Marketing textbook development has lagged behind the development of in ter net market ing, and the curriculum teaching is unreal i stic ? In view of the existing problems, the teachers should try to choose the latest materials, collect