上海高校对会展人的培养模式研究-正文.docVIP

目 录 引 言 1 一、会展教育概况 2 （一）文献综述 2 （二）研究的目的和意义 3 二、会展人才教育分析 4 （一）主要研究调查方法 4 （二）调查分析 4 1、会展人才培养的现状 4 2、会展业人才所应具备的素质 5 3、会展业人才的结构分析 6 三、上海部分高校会展专业的培养特色 8 （一）上海师范大学 8 （二）上海对外贸易学院 8 （三）上海应用技术学院 9 四、会展人才培养的创新模式与对策 10 （一）“三位一引导”人才培养的创新模式 10 1、政府引导 10 2、企业培养 11 3、高校教育 11 4、社会职业培训 12 （二）“三位一引导”相互间的关系 12 （三）完善会展人才培养模式的对策 13 1、建立硕博、本科、高职、培训机构相结合的多层次人才培养体系 13 2、根据会展行业人才需求特性培养人才 13 3、完善会展学科、师资建设 14 总 结 15 致 谢 16 参考文献 17 附录：调查问卷表 18 上海高校对会展人才的培养模式研究 摘要： 会展业，作为一个新兴的文化产业，近年来在我国可谓是发展迅猛。但是，在办展质量和社会收益上还是无法与“展览王国”的德国相比，会展专业人才的匮乏与专业队伍建设的滞后，制约了我国会展业的发展。当今我国会展业遭遇了人才瓶颈，已成为业内人士的共识，并且激发了国内各大专院校培养会展人才的热情，纷纷开设成立会展专业或会展相关专业，以培养不同层次、不同方向的专业人才。然而，会展教育作为一门实践性很强的学科，它的专业设置和培养模式不同于其它学科，需要经过深入调研，进行正确定位，发挥高校的特长，合理设置各具特色的专业方向。要使我国的会展行业保持高质量的发展，实现品牌化、国际化，就需要对会展人才的教育进行探讨分析。 关键词： 高校会展教育；会展人才；培养模式 Analysis of Shanghai College’s Training Modes of Convention and Exhibition Talent Abstract: Convention and exhibition industry as an emerging cultural industry enjoys rapid development in our country in recent years. However, the quality and social benefits of exhibition industry of our country still can’t compete with the Kingdom of the exhibition-Germany. Since the lack of exhibition professionals professional team-building, the development of Chinas exhibition industry is constrained. Today Chinas exhibition industry experienced personnel bottleneck, which has become the consensus of the industry and it stimulate the enthusiasm of the domestic cultivation of talents of Exhibition industry. More and more colleges have set up the Convention and Exhibition major or Exhibition-related major in order to develop different levels of professionals in different directions. However, the Convention and Exhibition is a practical discipline, and its training models and subject settings are different from other majors. We need to go through in depth research, carry out the correct positioning and exert the colleges’ advantage so as to set reasonable major direction. So it is necessary to analyze the education training model