销售基础培训-专业术语概要.pptxVIP

2010 The Next-Generation Ad Network. 销售基础培训 一.专业术语 二.网络媒体与传统媒体对比 2010 The Next-Generation Ad Network. 目录 2010 The Next-Generation Ad Network 专业术语 Internet user age composition trend analysis 基础术语：Cookie, BounceRate,EPR,IGA,AE,MP 效果评估术语：PV,UV,CTR,VTR,ROI,KPI,TGI 计费模式术语：CPM,CPC, CPD, CPA,CPS , CPT 传统媒体术语：NPP,MAG,OOH,TV,RADIO 定向技术术语：Behavioral targeting, Geographic targeting, Contextual targeting, Demographic targeting, Re-targeting 行业常用术语：User interaction，Brand education，