UNIT5中职英语第二册第五单元.ppt

unit5 Advertisement advertisement n.广告 iquid adj液体的 n.液体 brand n.商标 refresher n.恢复精神的人或物 logo n.标识语 tiny adj 微小的 advertising n.广告业 bit n.小块、少量 slogan n.口号 commonality n.公共 inspiration n.灵感 medium n. 媒体 fog n.雾 redirect vt使改道 release vt.发表、释放 bus vi 乘公共汽车 n. 公共汽车 survey n.vt.调查 midnight n. 午夜 commercial n.（电视） 广告 immediately adv. 立即、立马 sheet n.（一）片、（一）张 treat vt. 视为、对待 create vt.创造、创作 line n. 诗句、行、线路 songwriter n.歌曲作家 napkin n. 餐巾、餐巾纸 several adj. pron.几个 company n.陪伴、公司 instead adv.代替、改为 tension n.紧张（状态），不安 temper n.情绪、脾气 await vt.等待 clearance n.清楚 beverage n.饮料 familiar adj 熟悉的、常见的 actually adv 实际上、事实上 subtle adj微妙的 basic adj基本的 Warming up Match each of the following brands with its logo(标志) and advertising slogan.(广告语) A----e B ----d C ----a D ----f E ----c F ----b A.Coca-Cola B.Swatch C.Nokia D.Toyota E.Adidas F.Maxwell Coffee a.Connecting people b.Good to the last drop c.Nothing is impossible! d.Time is what you make of it. e.Enjoy Coca-Cola f.Where there is a way, there is a Toyota Question： 1.When did the TV ads released? 2.Why did Bill Backer fly to London? 3.How this TV ads came into being? ｜.Reading Comprehension 1.Reading the text and fill in each of the following blanks 1)The song“ ” was written by Bill Backer January18,1971. 2)Advertising surveys always consider it as of all time. 3)Bill Backer saw “ Let’s have a Coke ”as a way of saying “