传统图案在汽车美容品牌形象设计中的新语义-艺术设计专业毕业论文.docxVIP

万方数据 万方数据 河北科技大学硕士学位论文 11 AbstractAbstract Abstract Abstract Chinese traditional pattern is a cultural treasure，which has a long history．Having existed for thousands of years，it still exudes endless charm．It develops along with the development of social civilization and，always stays close to the good wishes of the public， which reflects the unique Chinese traditional culture．It is the graphic expression of the ancient Chinese spiritual sustenance and aesthetic ideas about happy life．With the development of economy and the fierceness of industry competition,brand image design gets more and more attention from all social circles．Today,Chinese art design is influenced by international styles to a large extent．In order to highlight personality, designers can u∞Chinese traditional patterns in the design．For contemporary designers， the challenge is to promote understanding of the spiritual meaning of the traditional culture，combine the Chinese traditional patterns and modem design concepts properly, and make use of such combination in modem brand image design． This paper gives a detailed description of traditional Chinese auspicious pattems，its categories of topics，artistic styles，cultural implications and application in the auto beauty brand image design．On the basis of literature review,this paper will focus on the following points． 1．Understanding and application of China’S traditional patterns The traditional pattem is the expression of Chinese traditional culture，and the artistic expression of traditional values，world outlook philosophy and the crystalizaion of the Confucianism，Buddhism,an Taoism．Its pursuit of harmony and happiness is the common goal of Chinese people．Chinese traditional culture has a long hist0吼broad and far-reaching meaning．In brand image design，only by understanding the quintessence of the culture Can we express its beauty,meaning and spirit in the design．”Only in this way Can we make the brand with Chinese cultural connotation． 2．Application oft