广告媒介_媒体基本实战技巧2.pptVIP

媒体基本实战技巧 ;; 与其站在门外 不如进得门里瞧瞧 ;THE BASIC MEDIA TERMINOLOGY ~ WILL HELP YOU GET INTO MEDIA TERRITORY ;PURPOSE;BASIC MEDIA TERMS INTERPRETATION USE;GENERAL TERMS;Audience;TARGET;MEDIA MIX;RATING;SOV SO$;GRP;GRP;GI (Thousands);CPR/CPP/CPRP;CPM(Cost per Thousands);HUT PUT;TV DAYPARTS;REACH;FREQUENCY;REACH FREQUENCY;CALCULATINGREACH FREQUENCY;REACH CURVE;EFFECTIVE FREQUENCY;EFFECTIVE REACH;SCHEDULING;SCHEDULING - CONTINUITY;SCHEDULING - FLIGHTING;SCHEDULING - PULSING;Reach Pattern - Blitz;Reach Pattern - Blitz;Reach Pattern - Blitz;Reach Pattern - Wedge;Reach Pattern - Wedge;GENERAL TERMS FO