《市场营销专业英语教程》教学课件第10章Distribution Strategy.ppt

* Wholesalers are also called distributors in some industries, particularly when they have exclusive distribution rights. Other wholesalers that do not take title to goods are called agents, brokers, or manufacturers’ representatives in various industries. 6. Wholesaling * Store Retailing mass merchandisers Specialty stores Convenience stores In selecting the types of stores and specific stores and chains to resell their products, manufacturers (and wholesalers) have a variety of factors to consider. 7. Store and Nonstore Retailing * Nonstore Retailing Catalogs and Direct Mail Vending Machines Television Home Shopping Direct Sales/ Telemarketing Online and Mobile Retailing Multichannel Marketing 7. Store and Nonstore Retailing * Online Retailing： Advantages and Disadvantages for Marketers * This chapter introduced the distribution of goods and services in a complex, highly competitive, highly specialized economy. It emphasized the vital need for marketing -intermediaries to bring about exchanges between buyers and sellers in a reasonably -efficient manner. The chapter examined various types of intermediaries and the distribution functions they perform as well as topics in the selection and management of distribution channels. Finally, both wholesaling and store and nonstore retailing were discussed. Summary * Why Starbucks thinks “being everywhere” works against the brand Case Analysis * Discussion Questions: How could the distribution channel affect the image of a brand? What new technologies has Starbucks applied to improve the consumer experience? Could you make some comments on the channels of distribution of Starbucks in China? Case Analysis * Thank You ! * * * by Yuan Qi @ ZUEL 《市场营销专业英语教程》(第15版) （专门用途英语系列教材） Chapter 10 Distribution Strategy * Contents: The Need for Marketing Intermediaries Classification of Marketing Intermediaries and Functions Channels of Distribution Selecting Channels of Distribution Managing a Cha