海尔公司的英文介绍.pptVIP

Contents Company’s brief introduction Reputation in the world Main products Development Strategy Culture Public service, welfare undertaking(公益事业） Introduction 1984:being established Turnover：135，700，000，000 CNY Employees：70，000 Patent ：more than 10，000 Brand value：8，000，000，000 CNY The Internet’s World Famous Brand(互联网时代的知名品牌）:satisfy customers’ needs One Single Integrated Mode(人单合一模式）：sell service instead of products ------ rewarding: “China Innovative Company” Reputation Occupy 6.1% in the white applicant market under the marketing survey of Euromonitor (欧睿国际）in 2010 The first brand of global white applicants, refrigerator and wine cabinet The global manufacturer The first place in China’s most valuable brand rankings (中国最有价值品牌排行榜）last for 9 years Products Development Strategy Brand strategy（1984~1991）：produce refrigerator only, accumulate management experience of enterprises Diversification（多元化）strategy（1992~1998）：one product to various product International strategy（1998~2005）：being sold in the main global economic area market Global strategy（2006~now）：creating different kinds of Haier Brand------adjust to different countries in the world Culture Everyone is the talent, not race horses. (人人是人才，赛马不相马） The key of management ---- you must confirm his or her value, provided employees create value for clients. Public service, welfare undertaking The green environmental protection The hope project :129 Hope School Sports: the only global sponsor in the 2008 Beijing Olympic Games Poverty alleviation (扶贫) Hold the disabled activities (助残) Produce the cartoon “ Haier Brothers” * * * 家用电器(Household appliance) IT、数码产品（Digital products） 医疗设备Medical equipment other 家居（Home） * *