旅游市场营销(MarketingforHospitalityandTourisn.ppt

Pricing strategies usually change as a product passes through its life cycle, and the introductory stage is especially challenging, as several options exist: 新产品的定价策略 Prestige Pricing 声望定价 Market-Skimming Pricing 撇脂定价 Descriptions Pricing Strategies tab the market must be highly price-sensitive so that a low price produces more market growth there should be economics that reduce costs as sales volume increases the low price must help keep out competition Descriptions Pricing Strategies tab Market-Penetration Pricing 市场渗透定价 已有产品定价策略 Product-Bundle Pricing - sellers combine several prod